Goals & Activities

• The Abu Dhabi Tourism Authority has been mandated to promote the tourism industry of the emirate in a manner consistent with the indigenous cultural and social values of UAE.
• A strategy has been put in place to ensure the realisation of this objective, including the setting of international promotions and marketing offices in priority markets.
• ADTA’s activities and tasks include the regulation and monitoring of the tourism industry, upgrading of its service standards and performance through the efficient issuance of tourism licenses, setting up of classification standards and providing of training opportunities to the industry.
• ADTA has also been tasked to include the development of Meetings, Incentives, Conferences and Exhibitions (MICE) products and services, developing related leisure services and products, and the implementation of comprehensive events strategy within the emirate.